For the past few years, WGSN has been a dominant source of fashion news and forecasts in encouraging fashion brands worldwide to be inspired by one another. Enticing consumers to buy clothing by establishing new trends is, some have argued, a key component of the industry’s success. Intellectual property rules that interfere with this process of trend-making would, in this view, be counter-productive. On the other hand, it is often argued that the blatant theft of new ideas, unique designs, and design details by larger companies is what often contributes to the failure of many smaller or independent design companies. For instance, an important part of fashion is fashion journalism.
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- According to them, their new guidelines did not allow Fashion a U/A certification.
- This has also led to some controversy over democratic values, as fashion is not always the most inclusive platform for political debate, but a one-way broadcast of top-down messages.
- This is a perspective promoted in the work of influential French philosopher and semiotician Roland Barthes.
Building brand awareness and credibility is a key implication of good public relations. In some cases, the hype is built about new designers’ …