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From shoppable live streaming to direct checkouts on social-media platforms, digital pioneers are finding new methods to excite and engage their clients. Against this backdrop, the results of our survey might challenge some common orthodoxies relating to shopper intent. For years, retailers and retail landlords have spent important time, cash and brainpower into marketing their stores as “experiences,” whether or not that meant museum-calibre installations or ski slopes in mall corridors.
Selling online is, in some ways, incompatible with promoting luxurious goods. In the world of luxury fashion, Chanel stands apart from the crowd. The French luxury model is …